Today, marketing and business development on and offline is an integral part of an accountancy practice's strategy.
Join Director and Chartered Marketer, Chris Lucarelli, from the award winning agency, Cal Partners, to learn more about marketing in the accountancy world and how to attract your ideal clients.
Chris will cover:
- His background in professional services marketing
- What is marketing and why it matters?
- The marketing mix
- A marketing plan
- The importance of digital marketing
- Business development for busy accountants
Chris Lucarelli, Director and Chartered Marketer, Cal Partners
Cal Partners is a specialist marketing, digital marketing, social media and business development agency working in partnership with professional services firms. www.calpartners.co.uk
2 CPD Units
1 hour of learning = 1 unit of CPD
ACCA members can use this learning to meet their CPD requirements provided it is relevant to their career. If the event contributes to general knowledge and skills, it should be recorded as non-verifiable CPD. If the learning can be applied in the workplace, it will contribute to verifiable CPD.
This event is produced on behalf of the ACCA Northern Counties and AATnetwork
If you have any queries regarding this event please contact us on:
*ACCA members should use their myACCA login details
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