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 Event Details
Title:Business Growth Through Export
Category:Bus Lecture
Product Type:Regional Networks
Product Group:Wales

 Available Dates
Courses Available
Available Events

 Event Outline
Course Outline
ACCA Cymru Wales Business Insight Event in partnership with Grant Thornton
Radisson Blu Hotel, Cardiff
19 June 2013

The event will be hosted by Sian Lloyd, BBC Journalist & Broadcaster

5.30pm - Registration, refreshments, buffet & exhibition
6.30pm - Presentation 1 - Welsh Government Trade Support Programmes & Links to UKTI - Mike Hnyda, Deputy Director Inward Investment & Trade, Welsh Government
7.00pm - Presentation 2 - Accessing Finance for Export - Mathew Hughes, Export Finance Adviser, UK Export Finance
7.30pm - Presentation 3 - Company Case Study - Tom Newman, The Celt Experience Brewery
8.00pm - Panel Debate with Q&A
8.30pm - Networking & Drinks
9.00pm - Close

The event provides an opportunity for delegates to visit exhibition stands, listen and learn from respected guest speakers, ask questions during the Q&A session and network with fellow professionals.

Exhibitors: Barclays, Business Wales, Grant Thornton, Institute of Export, South Wales Chamber of Commerce, WalesWorldWide, West Wales Exporters Association.

Host / Speaker Details:

Sian Lloyd is an experienced journalist and broadcaster, currently presents BBC Breakfast (BBC One) and is a correspondent for BBC network news based in London.

Sian began her TV and Radio career in Wales presenting BBC Wales Today (BBC One Wales) and the drive-time radio programme Good Evening Wales on BBC Radio Wales.

Sian grew up in Wrexham in North Wales and speaks Welsh. Before becoming a journalist Sian trained as a solicitor working in London and Hong Kong but followed her dream of becoming a journalist not long after qualifying.

Sian is no stranger to the "Big Interview" whether it be politicians, pop stars or sporting legends under the spotlight.

She has interviewed government Ministers, Tom Jones, Bryn Terfel and rugby captains to name a few.

Sian has appeared on many programmes on S4C, helping inspire people to learn Welsh on the HWB Programme, sharing her experiences of TV news on the light entertainment show Sioe Tudur Owen, and throwing herself into challenges in hot kitchens with chef Dudley on Pryd o Ser.

Sian is a very experienced host and has anchored many high profile events both in the UK and abroad.

Balancing a busy career and being a mum is no easy task but Sian still manages to find time to support her chosen charities too.

In her spare time Sian enjoys walking, particularly in North Wales.

Mike Hnyda, Welsh Government

Mike Hnyda is Deputy Director for Trade & Inward Investment for the Department of Business, Enterprise, Technology and Science and is responsible for attracting inward investment into Wales and to assisting companies export overseas via the trade missions and programmes.

For the last 14 years Mike has been involved in bringing many of the major investors into Wales as well as managing the UK, EMEA and Asia Pacific teams. The team has, this year, re-established the Welsh Government's trade delivery programmes and trade missions for Welsh companies seeking to export and internationalise.

Mike is a Chartered Surveyor by background with extensive experience in both the private and public sector and looks forward to engaging with companies across Wales looking to export and grow into international markets.

Mathew Hughes, Export Finance Adviser, UK Export Finance

Mathew joined UK Export Finance in early 2013, having previously worked at HSBC Bank for 9 years as a Commercial Relationship Manager. Mathew supports exporters throughout Wales by raising awareness of UK Export Finance and its product offering, particularly in the areas of trade finance and credit insurance. Mathew has extensive experience in the provision of structured finance and working capital facilities that aid his clients to expand and develop their businesses overseas.

Tom Newman, The Celt Experience Brewery

Tom Newman is the founder of Celt Experience Brewery, a former water industry engineer who has been brewing beers for 10 years since he left his job and decided to start brewing in his father's garage in Banwell, Somerset moving to larger premises in 2003.

In 2007 he secured a commercial mortgage and purchased the unit in Caerphilly, moved in the summer of 2007 and was brewing by the beginning of 2008.

It was in Caerphilly that he really developed the Celt Experience range of beers. The brand is intended to resonate with what it means to be Celtic - and also to supply a range of beers intended to suit different moods and moments. The beers have sold well both in the UK and internationally on the strength of the brand and the flavours.

The brewery produces around 20,000 litres a week. Turnover has gone from £600.000 three years ago to just under £1m last year. It would have been more, but a company that the Celt Experience did contract brewing for went under, leaving them struggling to fill the gap with their own products.

The brewery supplies five supermarket chains in Wales - Tesco, Morrisons, Asda, Waitrose and Sainsbury's and hopes he can expand some of those sales across the border into England. It is also selling into around 20 export markets, including several European countries, Russia, the US, Canada, Australia, China, Japan and Chile, but these markets are described as "in the foothills of growth", and a lot of time is spent travelling to build up the overseas markets.

At the start of 2012 around half the brewery's sales were to the free trade and pubs, with another 30% to retail and 10% export. Now, supermarkets account for around 40% of sales and exports another 35%.

To add to Toms passion and interest to beer at the start of 2012 he became Wales' first accredited beer sommelier and actively promotes the growth of alternative beers. Toms beer food pairings can regularly be seen at venues around Wales



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